I just posted this on the Etsy forums and thought I would share it here too, in case it is handy for you folks.
Here are a few useful things to consider when coming up with a new name for an shop on Etsy, eBay or any other selling venue. They are also useful if you are launching a named product line etc.
Grab a pen and paper…
Is the .com available
This not only helps confirm the name is not already being used, but also means you have the option of adding a website if you want in the future. Having the dot com will allow you to also have a branded email.
Will people be able to remember it, and how to spell it?
If your name is very generic people may have problems remembering it. For example, you are called Jenny and you name your new jewelry “Jenny’s Jewels”. Catchy, yes? But will people remember it? Or will they be thinking, “was that Jenny’s Jewels, Jenny’s Jewelry or Jewels by Jenny”? Will they be wondering “What was that name, it began with J… Julie’s Jewels? Jane’s Jewels? Jennifer’s Jewels?”
Your name needs to be something that people have a chance of spelling. Names like Ppplumberz4U may be unique and seem funky, but will someone struggle to type this from memory? Was it 4 or four? You or u? How many Ps?
Might you want to change course?
Is it generic enough if you want to branch into other things, or adaptable? BeadyBeadBaby is great if you are only ever going to sell beads. BlueApricotBeads can be adapted if you sell new things- BlueApricotHats etc. My own Tin Teddy can be used to sell ANYTHING, lol If you intend to stick to one niche then a name that reflects that can be an advantage. But if you think you might want to diversify later down the line it is worth considering this now.
Does it mean what you think it means…
Double check it doesn’t mean something different in other countries etc. Google every word if need be. For example British people find the word ‘fanny’ in a shop name hillarious. (Google that if you need to). Similarly, consider how the name will look when written without spaces. Kitty Scrap Shop sounds like a nice name for a shop selling scrapbook supplies… until you see it as kittyscrapshop – Kitty’s Crap Shop!
Does it match the style of what you sell and the overall feel of your brand
So SkullDuggeryToday is great if you sell gothy stuff, but is not going to work so well on babies’ hats. Similarly, if you sell high quality wedding gowns, then a ‘posh sounding’ name may well help a lot. No bride would want to admit they shopped at CheapGownzRUs.
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For lots of info on setting up an Etsy shop for success, check out my article – 5 Steps to Start an Etsy Shop
Would you like a detailed critique and review of your Etsy shop? I offer this service, covering all areas of your Etsy shop. My aim is to offer you lots of useful help, quality suggestions and inspirational ideas to help your grow your Etsy shop and business. For more information, please see my listing on Etsy – Tin Teddy Shop Critque and Review